Build to thrive, not just surviveDirect guidance, no guru coursesOwn your foundation
Pricing

Four ways in. One honest ladder.

Every tier is listed here, including the free one, with what it includes and what it never will. No surprise upsells. You know the cost going in.

The dividing line, in one sentence: free gets my knowledge, paid gets my attention, premium gets my eyes on your specific business.
The Offer Board

Pick the rung that fits where you are.

Each tier includes everything from the tiers to its left. Nobody pays for something they could have gotten free.

Free / Blue Yucca

The Knowledge Base

$0 forever

For anyone. The landscaper who cannot spend $49 yet still gets real help.

  • Articles, guides, and plain-language checklists
  • Starter prompt library
  • Honest tool recommendations
  • One open webinar per quarter, anyone can join
Never includedMy time. No individual replies, no reviews, no exceptions "just this once".
Membership

The Direct Line

$49/month

For solopreneurs who want ongoing guidance and a room full of people doing the same work.

  • Bi-weekly notes from me
  • Full member webinar series: prompts, brand, target markets, systems, the working rotation
  • Complete template and framework library
  • Private builder community
  • Monthly group Q&A, bring any question
  • Partner perks: joint webinars, member-only offers
Never included1:1 time or review of your specific business. That is the next tier, priced honestly.
Premium

The Working Session

$249/month

For members who want my eyes on their actual business, not just the principles.

  • Everything in The Direct Line
  • One 30-minute 1:1 call per month
  • One async review of your work per month
  • Priority seat in every webinar Q&A
  • First access when consulting slots open
Capped at 20 seats
One-time

The Foundation Audit

$499 once

For people not ready to subscribe who need to know where they stand.

  • Structured review: what you own, what you do not, what it costs you
  • Written report with ranked options, not a single prescription
  • One follow-up call to walk through it
  • Credit toward first month of any membership
Good to knowIf the audit surfaces bigger problems, we talk about what comes next. No obligation either way.
How free and paid webinars differ: the quarterly open webinar teaches the what and the why. Member webinars teach the how, with working sessions, templates, and Q&A. Same topics can appear in both; depth is the difference, not secrecy.

Start where you are.

The free tier is real help, not a teaser. When you want my attention on your build, the ladder is right here.

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